Sports & Membership · Durban · 2024
Trial sign-ups running without a single phone call
A martial arts academy losing prospective members between the enquiry and the first class. We closed that gap.
- 78% Trial-to-member conversion
- 0 Manual booking calls
- 4x Trial bookings per month
The problem
Parents enquired in the evening and were called back two days later, by which point they had booked elsewhere. Class schedules lived on a printed sheet.
What we did
- Put the timetable online, accurate, on the page people actually land on
- Built a trial-class booking flow with automatic confirmation and reminders
- Added an onboarding sequence so new members know what to bring and when to arrive