Specialist Retail · Durban · 2024
A specialist shop that now outranks the chains locally
A long-established retailer invisible in local search. We built the site and the local presence to match the reputation.
- #1 Local pack, core search terms
- 5.4x Google Business Profile views
- 31% Of new customers cite the site
The problem
Forty years of reputation and no digital footprint. Customers searching for the products they stocked were finding national chains instead.
What we did
- Built a catalogue site with product pages structured for local search
- Set up and optimised the Google Business Profile properly
- Wrote buying guides answering the questions customers ask in store